Karlmania Net-A-Porter 2012
Thousands of fans gathered worldwide for the launch of Karl Lagerfeld’s new line ‘Karl‘, to be sold through online high-end retailer Net-a-Porter.
To coincide with Paris fashion week, window shops across three continents simultaneously revealed the new line which was transformed on fans iPads and iPhones with the help of the cutting edge ‘Karl’ app.
In conjunction with Net-A-Porter and app developer Aurasma, the Fablemaze team were kept on their feet producing, managing and coordinating 5 simultaneous launches in Sydney, Berlin, Paris, London and New York. Fans not only enjoyed the smooth running events with coffee and give-away goodies but some lucky winners even took home pieces from the brand-new collection.